Sustainable Forestry and African American Landowner Network (SFLR)
Launch and Rebrand Support
The Sustainable Forestry & African-American Land Retention (SFLR) Network partnered with Desirae Jones Co. to manage a transformative launch and rebrand for their organization. With a mission to empower African American forest landowners and promote sustainable land retention, SFLR needed a strategy to strengthen their visibility, messaging, and community engagement.
Desirae Jones Co. spearheaded the Roots to Resilience campaign, aligning internal stakeholders and ensuring cohesive branding. Through a revamped website, branded content, and tailored strategies, they highlighted the importance of land retention and community empowerment. Post-launch, the team engaged the community through events, fresh email campaigns, and targeted social media strategies that amplified SFLR’s mission. These efforts ensured a seamless rebrand while fostering deeper connections with key stakeholders.
Conversion Rate
from a relaunched newsletter featuring branded content.
31%
Likes and 303 New Followers through targeted social media engagement.
567
6,000+
Accounts Reached through targeted social media engagement.
READY TO MAKE
AN IMPACT?
Whether you’re looking to build a brand, launch a campaign, or drive social change, we’d love to partner with you. Let’s work together to tell your story and make a difference.
